Friday Night Live builds partnerships for positive and healthy youth development
which engage youth as active leaders and resources in their communities.

Responsible Alcohol Merchant awards (RAMA)

Responsible Alcohol Merchant Awards (RAMA) is a comprehensive toolkit to be utilized by youth in the context of a retail scan. Designed to support a community wide drive to support merchants to be responsible in their role, the project seeks to educate merchants to improve the environment of their stores in a way that deters or discourages youth alcohol use and access.

Download: Responsible Alcohol Merchant Awards Toolkit